Product Lifecycle with State of the Art Technology

Business Equipment
// 22 June 2016

State of the art technology is how most clients would describe Epsilon Electronics automotive audio and visual products. The ambitious renown company is recognized for having an aggressive approach to their marketing strategies and being successfully competitive by always staying ahead of the game with their innovative discoveries in automotive and household applications. To remain competitive, the company needs to introduce new campaigns or products at key times to attract as many people as they can.

Epsilon Electronics has recently invested in a new section simply dedicated to understanding trends in automotive fashions and human wants and needs. They do this by using and analyzing the product lifecycle (PLM). This means that the department is dedicated to planning the entire creation f a product from when the idea is designed to when they will launch it in the market.

However, this is a process that requires a lot of hands on deck so when Epsilon Electronics had to build their office space for this new department, they made sure each sub-department was in the same wing. It is therefore easier to coordinate with other departments on tasks and give proper information. The information travels quicker and each department is likely to be more on time with their tasks.

Although the product lifecycle process looks practical at face value, especially in large corporations, it can be confusing, frustrating, and easily poorly executed with a lack of proper communication. Patience and effective communication will ensure that tasks are done before deadlines and no department is disappointed or thrown under the bus. Everyone communicates and everyone does their part. Epsilon Electronics is a perfect example of a company that has integrated the product life cycle right and effectively.

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